Bulldogs legend John Schultz passes away.

"John was a great, great player ... but he was someone too always with a smile and a good word for every occasion," AFL chief executive Andrew Dillon said.

"He was a regular fixture at the Brownlow Medal, as one of our older greats, and took great pleasure each year at the Hall of Fame to welcome new inductees, and congratulate them on their careers and achievements, while always modestly turning the conversation away from his own great career.

"John was one of the few great links that our game still had to the 1950s and 1960s and he retained incredible enthusiasm for football, the players, the fans and the excitement of a match day."